8-benefits-of-digital-signage-for-a-hotel

8 Benefits of Digital Signage in a Hotel

Last updated: October 7, 2019

Digital Signage is a way to digitally display images, videos, texts, local weather updates, restaurant menus or anything alike on a dynamic (tv) screen. You can see those informational displays everywhere around you. In stores, train stations, waiting rooms, on the street, etc. In this blog, we are going to show you the 8 benefits of digital signage when using it in a hotel. Leveraging tv screens for better customer experience, more satisfaction, free marketing and even more social proof. I won’t spoil it all yet, just keep reading. Here’s an overview of the topics:

  1. Deliver a good first impression
  2. Provide general information to your guests
  3. Minimize perceived wait time
  4. Leverage the benefits of video
  5. Promote hotel in house activities
  6. Highlight local attractions for a better customer experience
  7. Digital signage can be interactive, providing free marketing and more social proof
  8. Digital signage doesn’t need to be expensive or overly complicated

1. Deliver a good first impression

Using digital signage will help you to deliver a very good first impression. This can change the guests perception right from the start, as we all know that a first impression counts.

“You never get a second chance to make a first impression.”

Someone clever

A digital welcome screen is being perceived as modern and modern is often seen as luxurious. With your own fully branded welcome screen your hotel can achieve just that, improving the overall image of your business. The screen can also be used to display personal messages to welcome groups, events and conferences when they are your guest.

2. Provide general information to your guests

Having an informational screen at your reception, directly at the entrance or in the hotel lobby gives you the opportunity to share general information with your guests. Sharing details like for example the weather, restaurant opening times or the WiFi-password are very much welcomed. Simply because your customers don’t need to ask for it anymore. And this saves time for your receptionist too.

Real Example of Hotel Hochfilzer in Ellmau, AT

3. Minimize perceived wait time

People don’t like to wait, but we all know that waiting is inevitable. This also applies to hotels, for example when guests have to wait before checking-in. Study says that the “perceived waiting time” has more influence on customer satisfaction than the “actual waiting time”. This is good news because you as a hotel owner can influence the perceived waiting time quite a bit by giving your guests something to do. A great way of doing just this is, … you guessed it, digital signage. A dynamic and constantly changing screen will keep your customers occupied until you are ready to serve them. In the next sections we will dive deeper in the content of these info screens.

4. Leverage the benefits of video

You want to grab your customers attention and draw them into your info screen. The screen where your logo, your brand and your information is visible. The best way to do this is by using video. Video brings more life to the picture and is far more engaging than stills. Leveraging video is in fact my personal favourite of all the benefits of digital signage in a Hotel given in this article.

Digital signage lets you leverage the hypnotizing power of video. Can you remember staring at a random tv in a bar just because something moves? I do for sure, and this is exactly the power that I am talking about. With our Simplify Box Business PRO plan you can also implement video. It offers a YouTube integration to easily play a single video or full playlist on your screen. If you want, you could even use this feature to sell ad space and earn a little extra on the side. In the next sections I will tell you what else you can show here.

5. Promote hotel in house activities

Digital signage is the easiest way to promote in house activities. Think of your pool, sauna, restaurant, massages or basically everything “extra” that you have to offer to your guests. This isn’t just a way to inform your guests, but by doing it correctly they are also more likely to go and actually do one of the activities. You can easily sell hotel amenities by creating short video clips and show these in a loop on your information screen.

6. Highlight local attractions for a better customer experience

So your first impression is good, your staff is friendly and your rooms are clean. You are doing everything right to achieve the best customer experience possible. This will probably reflect in the reviews of your hotel that your guests leave online. All good so far, but you want more! You want to be the best.

The customer experience, or satisfaction, can only partly be made from within the walls of your hotel. A big part of their (holiday) experience comes from the things they do near your hotel. The local attractions so to say. As a hotel owner you probably already know this, because you have a massive rack of flyers standing next to your front desk. Am I right? But flyers are ‘old school’. A more modern way that benefits from this in a hotel, is to use digital signage instead. You can handpick the activities (or sell it as ad space) that you would like to show to your guest. On Simplify Box you can use a calendar, Instagram or YouTube videos to achieve just this. Providing a better experience to your guests.

7. Digital signage can be interactive, providing free marketing and more social proof

You have seen the things that you can show to your guests, but there is more good news to come. Digital signage can be interactive as well! You can have your guests add content to your welcome screen and use this principle as ‘free marketing’ and to build ‘social proof’ at the same time. How is this possible? I hear you thinking.

Digital Signage for a hotel
Real Example of Hotel Hochfilzer in Ellmau, AT

Simplify Box adds the possibility to show Instagram posts on your dynamic screen. This tiny device will show the most recent instagram posts of the hashtag or username that you choose. And here’s the catch. If your customers post something while using the same hashtag, then it will also appear on the screen. They will be pleased to see their picture on the tv, and you will be pleased too because they are at the same time advertising your hotel. And besides the ‘free marketing’, this also adds a layer of ‘social proof‘ to your brand. Something a modern business can’t do without in the digital world of today.

8. Digital signage doesn’t need to be expensive or overly complicated

A big misunderstanding in the world of digital signage is that most people believe it to be very expensive or way to complicated to set up or maintain. If you are one of them, then please pay close attention now.

Simplify Box is an affordable digital signage solution and very easy to set up. You don’t need to run any new cables and it is so small that you can easily hide the device behind the tv. Simply use your phone or computer to set it up, customize or maintain from within your own online account. You can read more about these devices here.

Wrap up

Using digital signage in a hotel is a great way to increase customer satisfaction and offer a better overall experience to them. This blog has showed you 8 benefits of digital signage, but with a little creativity, the possibilities for a hotel are endless. There aren’t many downsides to it, as there are very affordable and good options to start utilizing this yourself.

Raymond Hollaar

Raymond is a Dutch guy with Hungarian roots, living in Austria. Can you still follow? Apart from loving the outdoor life in the mountains, he spends most of his time indoors playing with computers. He has over 10 years of experience with the design of websites and especially with e-Commerce.

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